Weekend Warriors: The It Bag of This (and Every) Season

WEEKENDER BAG DESIGNED BY VERGE CREATIVE GROUP #BYVERGE

Roomy, versatile, and infinitely customizable, weekender bags have skyrocketed to the top of current trend lists, having been seen in full swing (no pun intended) on the arms of everyone from models on runways to celebrities on sidewalks. Available in a seemingly endless variety of styles, designs, and fabrics, the weekender bag expertly walks the tightrope between functionality and fashion. Incorporating elements of duffel bags, backpacks, purses, and totes, the weekender bag is the ultimate multipurpose bag for the multitasker on the go – and it's clearly got some serious staying power as well.

Several factors seem to be responsible for making weekenders the most searched in the bag category this year. TrendAnalytics also cites that nearly 75% of all weekender bags are at full price, indicating the health of the trend. Why is this? The rise of minimalism as a lifestyle has encouraged many consumers to pare down and simplify their wardrobes; this means they're looking for well-made, versatile pieces that can work in any season, for any occasion. The weekender’s classic style and clean lines make it simultaneously inconspicuous and iconic: the height of minimalist fashion. And this understatement is precisely what makes weekenders so functional: they can go from the airport to the office to the gym and never feel inappropriate or out of place.

WEEKENDER BAG DESIGNED BY VERGE CREATIVE GROUP #BYVERGE

Another reason for the weekender’s popularity is a cultural shift in values: more and more people are prioritizing experiences and traveling over possessions. With that comes the rise of the mini-break: given the current economic climate, many young people can't afford to take a whole week off work for vacation – hence the resurgence of interest in spur-of-the-moment weekend trips, which necessitate packing light. With many airlines now charging additional fees for checked bags, the weekender bag also saves travelers money (and hassle) at the airport. The weekender’s convenient size and chic aesthetic make it the ideal utilitarian accessory for frequent travelers, especially those with a penchant for posting on social media: its simplistic beauty and infinite individuality makes the weekender a bag worth photographing.

This trend extends even to the rich and famous, many of whom have ditched ostentation for sleek pragmatism: celebrity jetsetters like Kylie Jenner and style icons like Sarah Jessica Parker and Nicole Richie alike have recently been spotted with weekender bags in tow. And this shift in cultural values wasn't lost on designers, who incorporated the roomy and relaxed vibe of the weekender bag into many 2017 runway presentations: designers from Balenciaga to Loewe have taken inspiration from the weekender’s combination of practicality and trendiness, creating bags that bridge the gap between suitcase and handbag. But perhaps no one had the sophisticated silhouette nailed down better than Balmain, who released a sensible range of dark leather and suede bags that serve as both space-savers and status symbols in a stylish all-in-one package.

WEEKENDER BAG DESIGNED BY VERGE CREATIVE GROUP #BYVERGE

At this point, it’s safe to say the weekender bag has gone from passing trend to seasonal staple. Consistently in demand at every price point, these bags are a necessary addition to any collection that will be sought after for years to come.